Conscious tourism is both a challenge and an opportunity for Italy. This country, rich in natural and cultural heritage, requires protective practices that promote respect for the environment and local communities. Travelers are increasingly willing to pay more for sustainable experiences, contributing to the preservation of Italy’s unique landscapes.
The role of sustainability in italian tourism
Italy’s territory, defined by Kotler as a collection of tangible and intangible values, is a precious asset that deserves protection. The “Italians, Sustainable Tourism, and Ecotourism” report shows that 44% of travelers prefer sustainable services, and 41% actively seek information on environmental impact. This shift reflects a growing trend towards eco-friendly activities.
Examples of sustainable tourism in Italy:
- Gorropu Gorge in Sardinia: a paradise for trekking enthusiasts and home to unique species, one of Europe’s deepest canyons.
- Nebrodi Park in Sicily: a green expanse between Messina and Catania with unique culinary experiences, including Bronte pistachios and ceramics from Santo Stefano di Camastra.
- Cycling through Salento: sustainable biking itineraries across Puglia, from Otranto to Santa Maria di Leuca.
Supporting Italy for a sustainable future
Safeguarding Italy’s treasures ensures they will be appreciated by future generations. Learn more about Saint Jane Hotels’ commitment to sustainability.
